Many options, things, paths are proposed to you.
But they're proposed to you to take something from you.
Your most valuable asset: time and potential of action.
It takes quite a while and courage to understand you're born in a shop with thousands of products - material things or pre-existing paths suggested for you to take - but
you don't have to buy one.
More: you shouldn't buy one.
Open your jacket and discover you have everyting it takes to create one.
And to add it to the shop.
Because, in fact, it's not a shop.
You interpreted it that way - and were encouraged to. 
But that's not a shop. That's a museum.
You're not looking to take things in a museum.
More precisely, it's a collaborative museum:
You're supposed to create your thing and add it to the collection.
 You're clearly bombarded with a "menu" of things and paths and everyone inciting you to choose stuff in it.